Abercrombie & Fitch in Madrid

This has been going on for a while now... every day or so I would walk past the Abercrombie & Fitch new shop in Madrid- on the chic Plaza de Salamanca- and there were long queues.... Thought well this is because they've just opened. Well, this morning I went back and the long lines of people trying to get in were still there... This definitely needs blogging about...

This is Alvaro, at the front door keeping the line under control... he´s all dressed up!!!

As I wasn't willing to get in the line to get inside... it was an hour and a half long, at least... So I stopped to chat with these Spanish señoritas to find out what was going on inside... Were they giving things away for free? Nope, they announced this was their second visit... and guess what? The salesman are male models half clothed... no tops and there is a disco atmosphere in the shop!!! Aaah, smart marketing... the girls assured they came away with something!!!

This was the top of the line... they were rather embarrassed to be caught in the queue!!!

The only other place I´ve seen these long lines is at Doña Manolita, the most famous lottery shop. The queues this year have been three and four hours just to buy the "gordo" or the traditional Christmas Lottery!!!