The violist Ara Malikian will be offering a live concert on February 27, from the Cortefiel shop window at Gran Via, 27 from 1130 am!
The concert will also be video streamed on social networking sites for fans of the brand and broadcast on a giant outdoor screen for the general public.
For one morning, the window of Cortefiel’s Gran Via store will come to life as a stage for the famous Lebanese violinist, Ara Malikian. He will perform a repertoire of his favourite music to launch Cortefiels’ “Talented People” initiative. Malikian is the star of this new campaign, just as chef Mario Sandoval and mountaineer and children’s storybook writer Araceli were for “Courageous People”.
“Talented People” http://gentecontalento.cortefiel.com is a Cortefiel initiative whereby they collaborate with role models with something to say. Cortefiel wants to democratise fashion, by telling stories with which everyday people can identify. Here, fashion and violin music come together to do just this.
About the artist
Ara Malikian is undoubtedly one of the most brilliant and passionate violinists of his generation. Born in Lebanon to an Armenian family, he began playing the violin at a very early age, taught by his father. He gave his first concert at 12 and at 15 received a grant by the German Government (DAAD) to study at the Hochschule für Musik und Theater Hannover. He then continued his studies at the Guildhall School of Music and Drama in London, whilst also being taught by some of the most respected teachers in the world such as Franco Gulli, Ruggiero Ricci, Ivri Gitlis, Herman Krebbers and members of the Alban Berg Quartet. His relentless passion for music and humanity led Ara Malikian to immerse himself in his Armenian roots and assimilate music from a variety of different cultures from around the world - the Middle East (Arab and Jewish); Central Europe (gypsy and kletzmer), Argentina (tango) and Spain (flamenco) – to create a unique sound which blends their rhythmic and emotional power with the fluidity and finesse of the great classical European tradition. (www.aramalikian.com)