Friday, November 8, 2013

women´secret presents their latest lingerie and swimwear at 20th anniversary fashion show


Sara Carbonero, ambassador for Women’secret’s 20th anniversary, attended the event alongside other famous faces including Bimba Bosé, Malena Costa, Clara Alonso, Paloma Lago, Aída Folch and Ana Fernández among others, to see what’s in store for the leading woman’s underwear, sleepwear and swimwear brand.

Translation Sara Carbonero: Sara Carbonero:
There is a kimono with a very happy, floral pattern in blues and whites that I really love. I think it is really fun because it looks just like a pyjama top for staying at home. But it has been adapted to be outerwear and is really ‘wearable’, especially with jeans and a basic white t-shirt. It is really uplifting.
All of the lingerie dresses - the black ones with lace, those with low necklines and backs - are very sexy. They have very feminine silhouettes.
I am very comfortable with this project and this brand; it has all been very natural from the start. I feel a real affinity with the clothes.
I am wearing a dress from the collection. It is the most special one for me. I loved it because of the fabric. It is like very fine velvet, not heavy at all. They have altered it to fit my current condition and body right now.

women’secret thrilled guests who attended the commemorative 20th anniversary fashion show held last night at the Royal Botanic Garden in Madrid, where the category leading brand unveiled their corsetry, lingerie and swimwear collections.

Before the show kicked off, Jaume Miquel, Director General of Women’secret, thanked everyone there for coming on such a special day for the brand: “Thank you for joining us over the last 20 years…today we would like to give you the best of Women’secret, our fashion vision and upcoming trends for next Spring/Summer”.

Among the many familiar faces, Sara Carbonero’s stood out, as ambassador for Women’secret’s 20th anniversary. She dazzled in a flattering long, blue velvet dress from the Night Suits collection and commented that “for me, it is the most special piece and they have adapted it to fit me in my current state. There is also a short version but the long one is ideal for celebratory occasions like today”. She has really enjoyed her experience as an ambassador for Women’secret: “I have felt very comfortable throughout our collaboration over the past few months, and I have been able to really identify with the brand and enjoy the new pyjama collection which also works as outerwear”. Highlights of the “Night Suits” collection for her include the patterned kimono: “It’s a really fun item to wear both at home and also out and about, perfect with a white t-shirt”.

Sara admitted to a passion for fashion and claimed that “I have my own style. You can follow trends but it’s best to adapt them to your own style”.

On the catwalk, Spanish models including Clara Alonso and Malena Costa as well as the Czech Ester Satorova, partner of tennis player Tomas Berdych, wore spectacular outfits designed to commemorate the brand’s 20th anniversary.

Black, white and other dusty tones united a show brimming with elegance and sensuality. The show included looks from current collections, an advance of Spring/Summer 2014 and the special Night Suits collection, which included lingerie-style looks perfect for outerwear. This season Women’secret embraces sexy corsetry, for your wedding day and night, as well as lingerie that plays with sheerness and opacity among other trends. To close the show, the sophisticated and sensual swimwear collection was unveiled, showcasing innovative garments with different textures and patterns, even including neoprene. A high heeled mule in black and white silk completed the looks, courtesy of the Lodi brand.

The commemorative fashion show wraps up a year filled with initiatives to celebrate the brand’s 20th anniversary. Highlights include the launch of the Special Post-Surgery Bras with Dexeus Women’s Health collection.

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Women’secret has 568 stores and concessions in 47 countries and is the leading underwear, sleepwear and swimwear brand for today’s woman. It is a global brand which stands out due to its creativity, efficiency and sensitivity. Created by and for women, the objective of Women’secret is to be the preferred underwear, sleepwear and swimwear brand of 25-45 year old women who want to feel beautiful, comfortable and sensual all day, every day.

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