Wednesday, November 9, 2011

women'secret surprised the public with a pijama "flashmob"



women'secret surprised the public in the Plaza Santa Ana, in the very heart of Madrid with a "flashmob" composed of 100 dance students inviting all passers-by to join in the amazing choreography

women'secret surprises public with 100 dancers in pyjamas

The group of dancers, organized by women'secret, took the Plaza de Santa Ana by surprise with a 100 young dance students dressed up in pyjamas to the sound of “Hello” by Dragonnette and Martin Solveig.

The invitation was extended through social networks to the followers of women'secret and to the brand’s loyalty club members, the WOW club. They all enjoyed the opportunity to participate in this spontaneous event, while hundreds of lookers could enjoy the special moment.

With this performance we present our latest pyjama collection differently. Our goal is to create proposals that create emotions and what better way than to invite our fans to join in fun. "This is the spirit of womensecret; our brand stands for dynamism, sensuality, spontaneity and fun," explains Anna Aubert, director of marketing women'secret.

This action is intended to accompany a promotion of 25% discount on all pyjamas, and up to 70% discount to the first five daily buyers who dare to come out of the store wearing the pijamas. This promotion was launched on November 2, and it will be running until November 13.


women'secret belongs to Grupo Cortefiel, a leader in the fashion industry. The brand was established in 1993 with its first store in the centre of Madrid, and a strong vision of becoming a leader in creativity, efficiency and sensitivity in the lingerie sector. In the past year year women'secret has opened 70 new outlets in four continents and is now present in 45 countries with a total of 546 stores.

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