Wednesday, November 7, 2012

women'secret pyjama party at the Madrid metro

women'secret organized an amazing event at the Madrid Metro to encourage their fans to come out dressed in pajamas.


Using their social networks to entice followers and fans, women'secret mobilized them to come in pyjamas to the Madrid Metro station Nuevos Ministerios.

women'secret took the opportunity to show off their new collection of pajamas with models surprising travellers at the modern Madrid metro stop. A fun event to show the 150 new pijamas designed for this new season.

Many of the travellers returning home from work were surprised to find the fun surprise. women’secret organized a bed jumping event with balloons and prizes. Jump, catch a balloon and a prize was assured. The social media fans forewarned came in their pijamas and were allowed two jumps, two balloons and two prizes!

Music by the young Spanish group “Coverance” and presented by the humourist Luis Piedrahita who offered a fun pijama monologue. The Korean born Spanish television presentar Usun Yoon made the event ever more exciting.

The original scenario: a giant cube to simulate a bedroom covered in balloons with prizes was the enticement to join in "bed jumping", with Piedrahita and Usun Yoon egging them on to the live music of Coverance.

women’secret has 560 points of sale in 45 countries and is part of Grupo Cortefiel, a leader in the fashion industry with a sales network of 1,855 points of sale and four chains: Cortefiel, Pedro del Hierro, Springfield and women’secret.

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