Monday, April 8, 2013

Carmen March presents first collection for Pedro del Hierro


Creative Director Carmen March unveils new line for ‘Pedro del Hierro Madrid’

Pedro Del Hierro is bringing together the fashion press in DIMAD Matadero de Madrid’s Design Centre to launch their new Autumn/Winter 13/14 collection for ‘Pedro del Hierro Madrid’. The collection is the fruit of the company’s new creative era, led by renowned designer Carmen March.

Carmen has been working on the creation of this new line since joining the company in July 2012. The collection is sombre in terms of colour, consisting mostly of shades of black, dark blue and chocolate brown. Red, essential in a collection with Spanish roots, and lilac, the ultimate colour of femininity, provide lighter accents. Two families of prints have also been developed, the first geometric and metallic and the second more floral. The fabrics are luxurious with unexpected combinations of textures and an eclectic mix of the masculine and feminine and the classic and the contemporary. The collection is complemented by a large selection of leather garments. Silhouettes focus on the waist and hips, softening the shoulders - and work for both day and night. This is a collection for women who are feminine, calm, strong, timeless and deeply Spanish. The collection will be in the stores from September.
Pedro del Hierro was incorporated exclusively in to Cortefiel in 1989 and has been owned by the Group since 1992. The company is already present in 65 countries with more than 1900 stores, and is the most recent of Cortefiel’s brands to expand internationally with a presence in 30 countries.

Carmen March began her career in fashion collaborating with Duyos&Paniagua, Javier Larrainza until she launched Egotherapy alongside Juanjo Oliva in 2000.
In 2004, she debuted her solo collection on the Pasarela Gaudi and, in September 2005, in Cibeles Madrid Fashion Week. In January 2008 she launched her atelier on Calle de Puigcerdá in Madrid and in February 2009 she opened her shop showcasing her first prêt à porter collection and accessories. In September 2009 she presented her collection at New York Fashion Week.

In 2005, Carmen March was named Glamour magazine’s Best National Designer. In September 2006, she received the L’Oreal prize for Best Collection and Marie Claire’s top prize for Best New Designer. In October 2007, she was awarded Telva’s ‘T’ prize for the Best National Designer.
You can see Pedro del Hierro Madrid’s new collection here:

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