“PEDRO DEL HIERRO MADRID” at the NYFW

“PEDRO DEL HIERRO MADRID” PRESENTS THEIR FALL/WINTER 14/15 COLLECTION AT THE MBFW IN NEW
YORK
Pedro del Hierro Madrid returned to New York City to present their Fall/Winter
14/15 fashion collection, with Carmen March, Creative
e Director for the brand.

“More than anything,” says Carmen March, “it was a feeling of hope that inspired
me”. While she was designing this Fall/Winter
collection, March was also re-reading, Spanish authoress, Carmen Laforet’s classic 1940s novel,
"Nada" which has inspired this new collection.




The Pedro del Hierro brand belongs to the Grupo Cortefiel which also includes women´secret, Cortefiel and Springfield.

women´secret presents their latest lingerie and swimwear at 20th anniversary fashion show

WOMEN’SECRET PRESENTS UNDERWEAR, CORSETRY AND SWIMWEAR COLLECTIONS AT SPECIAL 20th ANNIVERSARY FASHION SHOW

Sara Carbonero, ambassador for Women’secret’s 20th anniversary, attended the event alongside other famous faces including Bimba Bosé, Malena Costa, Clara Alonso, Paloma Lago, Aída Folch and Ana Fernández among others, to see what’s in store for the leading woman’s underwear, sleepwear and swimwear brand.

Translation Sara Carbonero: Sara Carbonero:
There is a kimono with a very happy, floral pattern in blues and whites that I really love. I think it is really fun because it looks just like a pyjama top for staying at home. But it has been adapted to be outerwear and is really ‘wearable’, especially with jeans and a basic white t-shirt. It is really uplifting.
All of the lingerie dresses - the black ones with lace, those with low necklines and backs - are very sexy. They have very feminine silhouettes.
I am very comfortable with this project and this brand; it has all been very natural from the start. I feel a real affinity with the clothes.
I am wearing a dress from the collection. It is the most special one for me. I loved it because of the fabric. It is like very fine velvet, not heavy at all. They have altered it to fit my current condition and body right now.

women’secret thrilled guests who attended the commemorative 20th anniversary fashion show held last night at the Royal Botanic Garden in Madrid, where the category leading brand unveiled their corsetry, lingerie and swimwear collections.

Before the show kicked off, Jaume Miquel, Director General of Women’secret, thanked everyone there for coming on such a special day for the brand: “Thank you for joining us over the last 20 years…today we would like to give you the best of Women’secret, our fashion vision and upcoming trends for next Spring/Summer”.

Among the many familiar faces, Sara Carbonero’s stood out, as ambassador for Women’secret’s 20th anniversary. She dazzled in a flattering long, blue velvet dress from the Night Suits collection and commented that “for me, it is the most special piece and they have adapted it to fit me in my current state. There is also a short version but the long one is ideal for celebratory occasions like today”. She has really enjoyed her experience as an ambassador for Women’secret: “I have felt very comfortable throughout our collaboration over the past few months, and I have been able to really identify with the brand and enjoy the new pyjama collection which also works as outerwear”. Highlights of the “Night Suits” collection for her include the patterned kimono: “It’s a really fun item to wear both at home and also out and about, perfect with a white t-shirt”.

Sara admitted to a passion for fashion and claimed that “I have my own style. You can follow trends but it’s best to adapt them to your own style”.




On the catwalk, Spanish models including Clara Alonso and Malena Costa as well as the Czech Ester Satorova, partner of tennis player Tomas Berdych, wore spectacular outfits designed to commemorate the brand’s 20th anniversary.

Black, white and other dusty tones united a show brimming with elegance and sensuality. The show included looks from current collections, an advance of Spring/Summer 2014 and the special Night Suits collection, which included lingerie-style looks perfect for outerwear. This season Women’secret embraces sexy corsetry, for your wedding day and night, as well as lingerie that plays with sheerness and opacity among other trends. To close the show, the sophisticated and sensual swimwear collection was unveiled, showcasing innovative garments with different textures and patterns, even including neoprene. A high heeled mule in black and white silk completed the looks, courtesy of the Lodi brand.

The commemorative fashion show wraps up a year filled with initiatives to celebrate the brand’s 20th anniversary. Highlights include the launch of the Special Post-Surgery Bras with Dexeus Women’s Health collection.

Buy online: http://womensecret.com/en
Women’secret has 568 stores and concessions in 47 countries and is the leading underwear, sleepwear and swimwear brand for today’s woman. It is a global brand which stands out due to its creativity, efficiency and sensitivity. Created by and for women, the objective of Women’secret is to be the preferred underwear, sleepwear and swimwear brand of 25-45 year old women who want to feel beautiful, comfortable and sensual all day, every day.

#Free multimedia on this event at http://www.womensecretnews.com/index2.html

PressRelease, Blog

 

Pedro del Hierro goes to New York

“PEDRO DEL HIERRO MADRID” PRESENTS SS14 FASHION COLLECTION IN NEW YORK FOR THE FIRST TIME

Spain´s luxury fashion brand Pedro del Hierro presented the "Pedro del Hierro Madrid" by Carmen March at the Canoe Studios in New York during the New York Fashion week.

This is the second collection by the designer and Pedro del Hierro Creative Director. March´s first collection is now in the stores.

Based on the Spanish artist, Mariano Fortuny, a visionary creative force that changed the course and modern concept of fashion. In Carmen March´s own words, "Fortuny and his laid back orientalism aesthetics set the basis for the new Spring/Summer collection for 2014".

Carmen March

















Pedro del Hierro, part of the Cortefiel group since 1992, has stores in 33 different countries, with 400 points of sale in individual stores and within Cortefiel premises.

Grupo Cortefiel, which was founded in Madrid, Spain, in 1880, is a leading company in European fashion, with a sales network of over 1,900 stores. The group is present in over 70 different countries through four chains: Cortefiel, Pedro del Hierro, Springfield and Women'secret.


Pedro del Hierro shop on line: http://pedrodelhierro.com/

VIDEOS, PHOTOS, AUDIO AND INFORMATION FOR THE MEDIA AT:
www.pedrodelhierronews.com

Ara Malikian Performed Live From The Cortefiel Shop Window

Photos (copyleft) for Cortefiel by Jose Antonio Rojo  http://www.rojofoto.es

Violinist Ara Malikian spearheads “Talented People” initiative

http://gentecontalento.cortefiel.com/

The concert was video streamed today on social networking sites for fans of the brand and broadcast on a giant outdoor screen for the general public.

For one morning, the window of Cortefiel’s Gran Via store came to life as a stage for the famous Lebanese violinist, Ara Malikian. He will perform a repertoire of his favourite music to launch Cortefiels’ “Talented People”"Gente con Talento" initiative. Malikian is the star of this new campaign, just as chef Mario Sandoval and mountaineer and children’s storybook writer Araceli were for “Courageous People”.

“Talented People” is a Cortefiel initiative whereby they collaborate with role models with something to say. Cortefiel wants to democratise fashion, by telling stories with which everyday people can identify. Here, fashion and violin music come together to do just this.

Malikian believes that clothing, like music, “is a way of expressing our personalities. Our differences are what make us special, nobody has the right to criticise anyone”. And so, when speaking of the “Talented People” campaign, he says that “we all have talent, each in our own way, and it’s up to us what we do with it”.

Malikian is not alone in this mission. He is joined by other talented luminaries such as dancer Eva Yerbabuena, winner of the National Dance Prize; fado singers Rodrigo Costa Félix and Marta Pereira; journalist Verónica Durán, president of Fusionarte and champion of the 100 latinos project in Madrid; the science writer Sonia Fernández-Vidal, author of the book Quantic Love; Daniel Vicente, ranked seventh in the woodcarving world championships; wine expert Meritxel Falgueras, Promising Young Golden Nose of Cataluña; José Luis Serzo, the multidisciplinary artist who combines painting, sculpture, photography and literature, among other media; and the Spanish canoeist Saúl Craviotto, gold medallist in Beijing and silver medallist in London.

Cortefiel is reinventing itself with this campaign, seeking inspiration from people who choose clothes that reflect their personality and make them feel good rather than being slaves to fashion. People who strive to be better, who constantly push themselves because they know that talent without hard work is worthless. People who, above all, love what they do.
These are the faces of the new era for Cortefiel – itself a brand steeped in history and with a rich narrative. Part of Grupo Cortefiel, Cortefiel is a leader in the fashion sector with 380 outlets in 23 countries and more than 1900 retail stores. It also has a presence in a further 65 countries through its main chains: Cortefiel, Pedro del Hierro, Springfield and women’secret.

 
About the artist
Ara Malikian is undoubtedly one of the most brilliant and passionate violinists of his generation. Born in Lebanon to an Armenian family, he began playing the violin at a very early age, taught by his father. He gave his first concert at 12 and at 15 received a grant by the German Government (DAAD) to study at the Hochschule für Musik und Theater Hannover. He then continued his studies at the Guildhall School of Music and Drama in London, whilst also being taught by some of the most respected teachers in the world such as Franco Gulli, Ruggiero Ricci, Ivri Gitlis, Herman Krebbers and members of the Alban Berg Quartet. His relentless passion for music and humanity led Ara Malikian to immerse himself in his Armenian roots and assimilate music from a variety of different cultures from around the world - the Middle East (Arab and Jewish); Central Europe (gypsy and kletzmer), Argentina (tango) and Spain (flamenco) – to create a unique sound which blends their rhythmic and emotional power with the fluidity and finesse of the great classical European tradition. www.aramalikian.com

ARA MALIKIAN TO PERFORM LIVE FROM CORTEFIEL SHOP WINDOW

The violist Ara Malikian will be offering a live concert on February 27, from the Cortefiel shop window at Gran Via, 27 from 1130 am!

The concert will also be video streamed on social networking sites for fans of the brand and broadcast on a giant outdoor screen for the general public.

For one morning, the window of Cortefiel’s Gran Via store will come to life as a stage for the famous Lebanese violinist, Ara Malikian. He will perform a repertoire of his favourite music to launch Cortefiels’ “Talented People” initiative. Malikian is the star of this new campaign, just as chef Mario Sandoval and mountaineer and children’s storybook writer Araceli were for “Courageous People”.

“Talented People” http://gentecontalento.cortefiel.com is a Cortefiel initiative whereby they collaborate with role models with something to say. Cortefiel wants to democratise fashion, by telling stories with which everyday people can identify. Here, fashion and violin music come together to do just this.

About the artist
Ara Malikian is undoubtedly one of the most brilliant and passionate violinists of his generation. Born in Lebanon to an Armenian family, he began playing the violin at a very early age, taught by his father. He gave his first concert at 12 and at 15 received a grant by the German Government (DAAD) to study at the Hochschule für Musik und Theater Hannover. He then continued his studies at the Guildhall School of Music and Drama in London, whilst also being taught by some of the most respected teachers in the world such as Franco Gulli, Ruggiero Ricci, Ivri Gitlis, Herman Krebbers and members of the Alban Berg Quartet. His relentless passion for music and humanity led Ara Malikian to immerse himself in his Armenian roots and assimilate music from a variety of different cultures from around the world - the Middle East (Arab and Jewish); Central Europe (gypsy and kletzmer), Argentina (tango) and Spain (flamenco) – to create a unique sound which blends their rhythmic and emotional power with the fluidity and finesse of the great classical European tradition. (www.aramalikian.com)

Cortefiel and "Soul Food Nights" with Chef Mario Sandoval

The top Spanish chef, Mario Sandoval and Coque transform Cortefiel on "Soul Food Nights"

Cortefiel transformed their store on Serrano into a "Pop Up" restaurant in aim of raising money for Action Against Hunger

The charity event “SOUL FOOD NIGHTS”, which brought the most renowned chefs in Spain together at a selection of the best stores in Madrid's Salamanca district. Fashion and cuisine share the stage to showcase the best of Madrid for the charity.

For one night, Cortefiel's fashion area was briefly transformed into a restaurant of the utmost elegance. According to Mario, “We do this in luxury stores because we feel that fashion and cuisine share a bond. And what better place to do it than a fashion store like Cortefiel”.

During the event, a select group of diners enjoyed food prepared by Mario Sandoval, owner of the Michelin-starred restaurant "Coque", and his team.

http://www.restaurantecoque.com/

CORTEFIEL
http://cortefiel.com/

PEDRO DEL HIERRO, PRESENTS OFFICIAL SUIT FOR SPAIN NATIONAL FOOTBALL TEAM

PRESS CENTER: (FREE DOWNLOAD PRESS MATERIAL): http://grupocortefielnews.com/

PEDRO DEL HIERRO, PRESENTS THE OFFICIAL TAILOR MADE SUIT FOR THE SPAIN NATIONAL FOOTBALL TEAM

The players of Spain’s national football team, coaches and management will be wearing the suit designed by the Spanish brand, Pedro del Hierro, part of Grupo Cortefiel.

Grupo Cortefiel, the Royal Spanish Football Federation and Santa Mónica Sports have signed a new sponsorship agreement whereby the brand Pedro del Hierro will be acting as an Official Supplier / Collaborator for an extendable two-year period.

The made-to-measure Pedro del Hierro total look that the team will be wearing was presented to the media during a press conference held in the Natioanl Football team’s headquarters. The total look includes a cool wool suit, shirts, ties, shoes, socks and coat. The firm has resorted to a clever mix of the very latest in fashion design, innovation and technology created especially for the Spanish team.

Vicente del Bosque, the National Coach, and Fernando Sáenz, General Manager were present at the press conference to officially announce this agreement. The team will wear Pedro del Hierro’s suit whenever they attend a public engagement, as well as the coaching and management team, will be sporting a full outfit made up of a suit, coat and accessories, all designed by the Pedro del Hierro design team, just as they did during the 2010 FIFA World Cup in South Africa, when they became World Champions.

Major international competitions such as the 2013 Confederations Cup and the 2014 World Cup will provide the Spanish team that boasts the greatest number of supporters around the world with the chance to showcase design ‘made in Spain’ by a luxury fashion firm that is committed to its major international expansion and development.

In the words of Fernando Sáenz, Cortefiel and Pedro del Hierro’s General Manager: “This year, in which our international presence has expanded to more than 70 countries, has been one of major progress in consolidating our international presence, especially in the Asian market where the firm is set to open more than two hundred stores in the mid-term. We are extremely proud to be involved with the Spanish football team and their work as ambassadors for our country, whose prestige is renowned throughout the world.”

Pedro del Hierro, part of Grupo Cortefiel since 1992, is present in 24 countries and distributes to 400 points of sale, including own stores and Cortefiel spaces.
Grupo Cortefiel, founded in Madrid, Spain in 1880, is one of Europe’s top fashion retailers, with a network of 1,900 stores. The Group is present in over 60 countries through its four brands: Cortefiel, Pedro del Hierro, Springfield, and women’secret.

Charity "rastro" by Cortefiel

The Cortefiel Group announce a charity fashion event where they will be offering special discounts on their clothes. It will take place at Hotel NH Eurobuilding on C/Padre Damien this Tuesday and Wednesday 29/30 November. Entry will cost 1€ with proceeds going to charity.

Fifty Factory, the outlet brand of Grupo Cortefiel, opens its "online store"

The Group, pioneer since 2000 on online sales, is now fully present with all its brands in the e-commerce network.

Fifty Factory, the outlet brand of Grupo Cortefiel, opens its "online store"

http://fiftyfactory.com/

Grupo Cortefiel reinforces its presence on line with the launch of its multi-outlet brand, Fifty Factory. In the new e-shop, www.fiftyfactory.com, you can purchase items from all the Group's brands: Pedro del Hierro, Cortefiel, women'secret and Springfield, as well as Pierre Cardin and Antonio Miró, with discounts up to 70 %.

The new multi-brand outlet store already operates in Spain and plans to extend its presence to other European markets starting February 2012. The e-shop is presented as a website for shopping in an easy, fast and secure manner, where the user can browse by category (coats, knits, jackets ...), by brand, by collections (man or woman) and by size. The delivery time is 48 hours from the purchase and the store offers all payment facilities, with credit or debit card and/or through PayPal. The Fifty Factory e-shop is launched with exclusive promotions for each brand.


Fifty Factory
The multi-outlet brand Fifty Factory opened its first store in 1997 and currently has a network of 28 outlets throughout Spain and Portugal. Fiflty Factory belongs to Grupo Cortefiel, a leader in the fashion sector, which has a sales network of 1,771 stores in 64 countries through its five brands: Cortefiel, Pedro del Hierro, Springfield, women'secret and Fifty Factory .