Carmen March presents first collection for Pedro del Hierro

DOWLOAD VIDEO, PHOTOS, AUDIO, INFORMATION FOR FREE HERE: www.pedrodelhierronews.com

Creative Director Carmen March unveils new line for ‘Pedro del Hierro Madrid’

Pedro Del Hierro is bringing together the fashion press in DIMAD Matadero de Madrid’s Design Centre to launch their new Autumn/Winter 13/14 collection for ‘Pedro del Hierro Madrid’. The collection is the fruit of the company’s new creative era, led by renowned designer Carmen March.

Carmen has been working on the creation of this new line since joining the company in July 2012. The collection is sombre in terms of colour, consisting mostly of shades of black, dark blue and chocolate brown. Red, essential in a collection with Spanish roots, and lilac, the ultimate colour of femininity, provide lighter accents. Two families of prints have also been developed, the first geometric and metallic and the second more floral. The fabrics are luxurious with unexpected combinations of textures and an eclectic mix of the masculine and feminine and the classic and the contemporary. The collection is complemented by a large selection of leather garments. Silhouettes focus on the waist and hips, softening the shoulders - and work for both day and night. This is a collection for women who are feminine, calm, strong, timeless and deeply Spanish. The collection will be in the stores from September.
Pedro del Hierro was incorporated exclusively in to Cortefiel in 1989 and has been owned by the Group since 1992. The company is already present in 65 countries with more than 1900 stores, and is the most recent of Cortefiel’s brands to expand internationally with a presence in 30 countries.

Carmen March began her career in fashion collaborating with Duyos&Paniagua, Javier Larrainza until she launched Egotherapy alongside Juanjo Oliva in 2000.
In 2004, she debuted her solo collection on the Pasarela Gaudi and, in September 2005, in Cibeles Madrid Fashion Week. In January 2008 she launched her atelier on Calle de Puigcerdá in Madrid and in February 2009 she opened her shop showcasing her first prêt à porter collection and accessories. In September 2009 she presented her collection at New York Fashion Week.

In 2005, Carmen March was named Glamour magazine’s Best National Designer. In September 2006, she received the L’Oreal prize for Best Collection and Marie Claire’s top prize for Best New Designer. In October 2007, she was awarded Telva’s ‘T’ prize for the Best National Designer.
You can see Pedro del Hierro Madrid’s new collection here: http://madrid.pedrodelhierro.com/

MUF visits the PdH shop on Serrano in Madrid!!!

MUF thinks the Cortefiel brand and with it the PdH or Pedro del Hierro shops are top for shopping for clothes Made in Spain.
Maria Leon, the PdH PR Manager gave us an entry to the shop so we could film it... we want to show you their true quality.

PdeH launches its new online store

Following the June launch of the Springfield online store, Grupo Cortefiel has further consolidated its presence on the Internet with the launch of its e-shop at wwww.pedrodelhierro.com. The Group continues to move forward with its e-commerce strategy by incorporating more brands onto its online market and reaching an ever-wider target market.  

Pedro del Hierro launches its new online store

Grupo Cortefiel has further extended its Internet presence with the launch of the e-shop of its higher end brand at www.pedrodelhierro.com. This online store will initially operate in Spain, before expanding to take in other European markets such as the UK, Portugal, France and Belgium.  

The new PdH e-shop features practical pages that are easy to navigate and a user-friendly buying process for both the Man and Woman collections, including the new ‘PdH Sport’ line. “Our aim was to transfer the design concept of our physical stores to the online channel – in other words, the online store had to be elegant, spacious and easy to browse”, explains Patricia Benito, the Group’s E-commerce Director. “Customers have complete control over the process and can find out at any time how much they’ve spent or cancel products”, she adds.   

Apart from the online store, the new website features catalogues, videos and making ofs. It also positions the brand on the 2.0 Web through its presence on all the major social networks and interacting with users from around the world.  

The online store includes a series of  key features, including a ‘roll over’ type zoom to see the product close up without having to open new windows, and a permanently visible shopping list showing the total amount spent and photos of the products.

 

There is also a section showing a selection of matching items so you can create your own total looks and a section entitled ‘Just In!’ featuring all the latest catalogue arrivals.

“This launch is a further step towards achieving our aim of selling all our brands online. This project got off the ground with women’secret and Springfield, and will shortly be completed with the launch of the Cortefiel online store”.  

Pedro del Hierro has 386 points of sale. The Woman collection is on sale in independent stores as well as Cortefiel stores, whilst the PdH Man line is available exclusively in Cortefiel stores. PdH is present in 21 countries and is part of Grupo Cortefiel, a leader in the fashion retail industry with a network of 1,729 points of sale in 64 countries and four chains: Cortefiel, Pedro del Hierro, Springfield, and women’secret.  

Web: www.grupocortefiel.com