Pedro del Hierro inscribes words of encouragment on Vicente del Bosque´s jacket!

SPAIN’S WORDS OF ENCOURAGEMENT INSCRIBED ON VICENTE DEL BOSQUE’S JACKET
VIDEOS, PHOTOS, AUDIO, INFORMATION CAN BE DOWNLOADED FREE HERE: www.pedrodelhierronews.com


Pedro del Hierro, official partner of the Royal Spanish Football Federation and the brand chosen to dress the reigning World Cup champions, has selected the best of a very large bunch of fan’s motivational messages to be sewn into the lining of the official suit jacket which the National Coach, Vicente del Bosque, will take with him to the FIFA World Cup in Brazil 2014.
Shared with more than a million followers through social networks, the brand’s initiative has prompted a huge response with thousands of messages wishing the team the best for a second World Cup victory. “Reach for our second Star”, “If you close your eyes, you will hear all of Spain cheering for you’, “Remember that our dream is your glory” are among the 23 messages chosen to accompany the National Coach of this world-beating team to all the World Cup games.
On presenting the suit to Vicente del Bosque in the Rozas Football City, Ignacio Sierra, Grupo Cortefiel’s Corporate Director General, turned to the National Coach and said: “Thanks to the love of the fans and to Pedro Del Hierro, you will be able to look inside this jacket when you are in the midst of the challenge, and feel your country’s encouragement as you carry Spain in your heart - and in your lining”. He added: “We are honoured to dress the best team in the world and to represent a sector which Spain can also lead”.
The official suit includes a new tie in signature red, in tribute to the national team, and the new coat of arms embroidered in gold.

Pedro del Hierro, part of Grupo Cortefiel since 1992, was founded in Madrid in 1880 and is a leading European fashion retailer. The Group has a network of 1964 points of sale and is present in more than 70 countries through its four brands: Cortefiel, Pedro del Hierro, Springfield and Women’secret.

“PEDRO DEL HIERRO MADRID” at the NYFW

“PEDRO DEL HIERRO MADRID” PRESENTS THEIR FALL/WINTER 14/15 COLLECTION AT THE MBFW IN NEW
YORK
Pedro del Hierro Madrid returned to New York City to present their Fall/Winter
14/15 fashion collection, with Carmen March, Creative
e Director for the brand.

“More than anything,” says Carmen March, “it was a feeling of hope that inspired
me”. While she was designing this Fall/Winter
collection, March was also re-reading, Spanish authoress, Carmen Laforet’s classic 1940s novel,
"Nada" which has inspired this new collection.




The Pedro del Hierro brand belongs to the Grupo Cortefiel which also includes women´secret, Cortefiel and Springfield.

women´secret presents their latest lingerie and swimwear at 20th anniversary fashion show

WOMEN’SECRET PRESENTS UNDERWEAR, CORSETRY AND SWIMWEAR COLLECTIONS AT SPECIAL 20th ANNIVERSARY FASHION SHOW

Sara Carbonero, ambassador for Women’secret’s 20th anniversary, attended the event alongside other famous faces including Bimba Bosé, Malena Costa, Clara Alonso, Paloma Lago, Aída Folch and Ana Fernández among others, to see what’s in store for the leading woman’s underwear, sleepwear and swimwear brand.

Translation Sara Carbonero: Sara Carbonero:
There is a kimono with a very happy, floral pattern in blues and whites that I really love. I think it is really fun because it looks just like a pyjama top for staying at home. But it has been adapted to be outerwear and is really ‘wearable’, especially with jeans and a basic white t-shirt. It is really uplifting.
All of the lingerie dresses - the black ones with lace, those with low necklines and backs - are very sexy. They have very feminine silhouettes.
I am very comfortable with this project and this brand; it has all been very natural from the start. I feel a real affinity with the clothes.
I am wearing a dress from the collection. It is the most special one for me. I loved it because of the fabric. It is like very fine velvet, not heavy at all. They have altered it to fit my current condition and body right now.

women’secret thrilled guests who attended the commemorative 20th anniversary fashion show held last night at the Royal Botanic Garden in Madrid, where the category leading brand unveiled their corsetry, lingerie and swimwear collections.

Before the show kicked off, Jaume Miquel, Director General of Women’secret, thanked everyone there for coming on such a special day for the brand: “Thank you for joining us over the last 20 years…today we would like to give you the best of Women’secret, our fashion vision and upcoming trends for next Spring/Summer”.

Among the many familiar faces, Sara Carbonero’s stood out, as ambassador for Women’secret’s 20th anniversary. She dazzled in a flattering long, blue velvet dress from the Night Suits collection and commented that “for me, it is the most special piece and they have adapted it to fit me in my current state. There is also a short version but the long one is ideal for celebratory occasions like today”. She has really enjoyed her experience as an ambassador for Women’secret: “I have felt very comfortable throughout our collaboration over the past few months, and I have been able to really identify with the brand and enjoy the new pyjama collection which also works as outerwear”. Highlights of the “Night Suits” collection for her include the patterned kimono: “It’s a really fun item to wear both at home and also out and about, perfect with a white t-shirt”.

Sara admitted to a passion for fashion and claimed that “I have my own style. You can follow trends but it’s best to adapt them to your own style”.




On the catwalk, Spanish models including Clara Alonso and Malena Costa as well as the Czech Ester Satorova, partner of tennis player Tomas Berdych, wore spectacular outfits designed to commemorate the brand’s 20th anniversary.

Black, white and other dusty tones united a show brimming with elegance and sensuality. The show included looks from current collections, an advance of Spring/Summer 2014 and the special Night Suits collection, which included lingerie-style looks perfect for outerwear. This season Women’secret embraces sexy corsetry, for your wedding day and night, as well as lingerie that plays with sheerness and opacity among other trends. To close the show, the sophisticated and sensual swimwear collection was unveiled, showcasing innovative garments with different textures and patterns, even including neoprene. A high heeled mule in black and white silk completed the looks, courtesy of the Lodi brand.

The commemorative fashion show wraps up a year filled with initiatives to celebrate the brand’s 20th anniversary. Highlights include the launch of the Special Post-Surgery Bras with Dexeus Women’s Health collection.

Buy online: http://womensecret.com/en
Women’secret has 568 stores and concessions in 47 countries and is the leading underwear, sleepwear and swimwear brand for today’s woman. It is a global brand which stands out due to its creativity, efficiency and sensitivity. Created by and for women, the objective of Women’secret is to be the preferred underwear, sleepwear and swimwear brand of 25-45 year old women who want to feel beautiful, comfortable and sensual all day, every day.

#Free multimedia on this event at http://www.womensecretnews.com/index2.html

PressRelease, Blog

 

Pedro del Hierro goes to New York

“PEDRO DEL HIERRO MADRID” PRESENTS SS14 FASHION COLLECTION IN NEW YORK FOR THE FIRST TIME

Spain´s luxury fashion brand Pedro del Hierro presented the "Pedro del Hierro Madrid" by Carmen March at the Canoe Studios in New York during the New York Fashion week.

This is the second collection by the designer and Pedro del Hierro Creative Director. March´s first collection is now in the stores.

Based on the Spanish artist, Mariano Fortuny, a visionary creative force that changed the course and modern concept of fashion. In Carmen March´s own words, "Fortuny and his laid back orientalism aesthetics set the basis for the new Spring/Summer collection for 2014".

Carmen March

















Pedro del Hierro, part of the Cortefiel group since 1992, has stores in 33 different countries, with 400 points of sale in individual stores and within Cortefiel premises.

Grupo Cortefiel, which was founded in Madrid, Spain, in 1880, is a leading company in European fashion, with a sales network of over 1,900 stores. The group is present in over 70 different countries through four chains: Cortefiel, Pedro del Hierro, Springfield and Women'secret.


Pedro del Hierro shop on line: http://pedrodelhierro.com/

VIDEOS, PHOTOS, AUDIO AND INFORMATION FOR THE MEDIA AT:
www.pedrodelhierronews.com

Carmen March presents first collection for Pedro del Hierro

DOWLOAD VIDEO, PHOTOS, AUDIO, INFORMATION FOR FREE HERE: www.pedrodelhierronews.com

Creative Director Carmen March unveils new line for ‘Pedro del Hierro Madrid’

Pedro Del Hierro is bringing together the fashion press in DIMAD Matadero de Madrid’s Design Centre to launch their new Autumn/Winter 13/14 collection for ‘Pedro del Hierro Madrid’. The collection is the fruit of the company’s new creative era, led by renowned designer Carmen March.

Carmen has been working on the creation of this new line since joining the company in July 2012. The collection is sombre in terms of colour, consisting mostly of shades of black, dark blue and chocolate brown. Red, essential in a collection with Spanish roots, and lilac, the ultimate colour of femininity, provide lighter accents. Two families of prints have also been developed, the first geometric and metallic and the second more floral. The fabrics are luxurious with unexpected combinations of textures and an eclectic mix of the masculine and feminine and the classic and the contemporary. The collection is complemented by a large selection of leather garments. Silhouettes focus on the waist and hips, softening the shoulders - and work for both day and night. This is a collection for women who are feminine, calm, strong, timeless and deeply Spanish. The collection will be in the stores from September.
Pedro del Hierro was incorporated exclusively in to Cortefiel in 1989 and has been owned by the Group since 1992. The company is already present in 65 countries with more than 1900 stores, and is the most recent of Cortefiel’s brands to expand internationally with a presence in 30 countries.

Carmen March began her career in fashion collaborating with Duyos&Paniagua, Javier Larrainza until she launched Egotherapy alongside Juanjo Oliva in 2000.
In 2004, she debuted her solo collection on the Pasarela Gaudi and, in September 2005, in Cibeles Madrid Fashion Week. In January 2008 she launched her atelier on Calle de Puigcerdá in Madrid and in February 2009 she opened her shop showcasing her first prêt à porter collection and accessories. In September 2009 she presented her collection at New York Fashion Week.

In 2005, Carmen March was named Glamour magazine’s Best National Designer. In September 2006, she received the L’Oreal prize for Best Collection and Marie Claire’s top prize for Best New Designer. In October 2007, she was awarded Telva’s ‘T’ prize for the Best National Designer.
You can see Pedro del Hierro Madrid’s new collection here: http://madrid.pedrodelhierro.com/

Ara Malikian Performed Live From The Cortefiel Shop Window

Photos (copyleft) for Cortefiel by Jose Antonio Rojo  http://www.rojofoto.es

Violinist Ara Malikian spearheads “Talented People” initiative

http://gentecontalento.cortefiel.com/

The concert was video streamed today on social networking sites for fans of the brand and broadcast on a giant outdoor screen for the general public.

For one morning, the window of Cortefiel’s Gran Via store came to life as a stage for the famous Lebanese violinist, Ara Malikian. He will perform a repertoire of his favourite music to launch Cortefiels’ “Talented People”"Gente con Talento" initiative. Malikian is the star of this new campaign, just as chef Mario Sandoval and mountaineer and children’s storybook writer Araceli were for “Courageous People”.

“Talented People” is a Cortefiel initiative whereby they collaborate with role models with something to say. Cortefiel wants to democratise fashion, by telling stories with which everyday people can identify. Here, fashion and violin music come together to do just this.

Malikian believes that clothing, like music, “is a way of expressing our personalities. Our differences are what make us special, nobody has the right to criticise anyone”. And so, when speaking of the “Talented People” campaign, he says that “we all have talent, each in our own way, and it’s up to us what we do with it”.

Malikian is not alone in this mission. He is joined by other talented luminaries such as dancer Eva Yerbabuena, winner of the National Dance Prize; fado singers Rodrigo Costa Félix and Marta Pereira; journalist Verónica Durán, president of Fusionarte and champion of the 100 latinos project in Madrid; the science writer Sonia Fernández-Vidal, author of the book Quantic Love; Daniel Vicente, ranked seventh in the woodcarving world championships; wine expert Meritxel Falgueras, Promising Young Golden Nose of Cataluña; José Luis Serzo, the multidisciplinary artist who combines painting, sculpture, photography and literature, among other media; and the Spanish canoeist Saúl Craviotto, gold medallist in Beijing and silver medallist in London.

Cortefiel is reinventing itself with this campaign, seeking inspiration from people who choose clothes that reflect their personality and make them feel good rather than being slaves to fashion. People who strive to be better, who constantly push themselves because they know that talent without hard work is worthless. People who, above all, love what they do.
These are the faces of the new era for Cortefiel – itself a brand steeped in history and with a rich narrative. Part of Grupo Cortefiel, Cortefiel is a leader in the fashion sector with 380 outlets in 23 countries and more than 1900 retail stores. It also has a presence in a further 65 countries through its main chains: Cortefiel, Pedro del Hierro, Springfield and women’secret.

 
About the artist
Ara Malikian is undoubtedly one of the most brilliant and passionate violinists of his generation. Born in Lebanon to an Armenian family, he began playing the violin at a very early age, taught by his father. He gave his first concert at 12 and at 15 received a grant by the German Government (DAAD) to study at the Hochschule für Musik und Theater Hannover. He then continued his studies at the Guildhall School of Music and Drama in London, whilst also being taught by some of the most respected teachers in the world such as Franco Gulli, Ruggiero Ricci, Ivri Gitlis, Herman Krebbers and members of the Alban Berg Quartet. His relentless passion for music and humanity led Ara Malikian to immerse himself in his Armenian roots and assimilate music from a variety of different cultures from around the world - the Middle East (Arab and Jewish); Central Europe (gypsy and kletzmer), Argentina (tango) and Spain (flamenco) – to create a unique sound which blends their rhythmic and emotional power with the fluidity and finesse of the great classical European tradition. www.aramalikian.com

Cortefiel and "Soul Food Nights" with Chef Mario Sandoval

The top Spanish chef, Mario Sandoval and Coque transform Cortefiel on "Soul Food Nights"

Cortefiel transformed their store on Serrano into a "Pop Up" restaurant in aim of raising money for Action Against Hunger

The charity event “SOUL FOOD NIGHTS”, which brought the most renowned chefs in Spain together at a selection of the best stores in Madrid's Salamanca district. Fashion and cuisine share the stage to showcase the best of Madrid for the charity.

For one night, Cortefiel's fashion area was briefly transformed into a restaurant of the utmost elegance. According to Mario, “We do this in luxury stores because we feel that fashion and cuisine share a bond. And what better place to do it than a fashion store like Cortefiel”.

During the event, a select group of diners enjoyed food prepared by Mario Sandoval, owner of the Michelin-starred restaurant "Coque", and his team.

http://www.restaurantecoque.com/

CORTEFIEL
http://cortefiel.com/

women'secret pyjama party at the Madrid metro

women'secret organized an amazing event at the Madrid Metro to encourage their fans to come out dressed in pajamas.


WOMEN'SECRET PYJAMA PARTY AT THE MADRID METRO

Using their social networks to entice followers and fans, women'secret mobilized them to come in pyjamas to the Madrid Metro station Nuevos Ministerios.

women'secret took the opportunity to show off their new collection of pajamas with models surprising travellers at the modern Madrid metro stop. A fun event to show the 150 new pijamas designed for this new season.

Many of the travellers returning home from work were surprised to find the fun surprise. women’secret organized a bed jumping event with balloons and prizes. Jump, catch a balloon and a prize was assured. The social media fans forewarned came in their pijamas and were allowed two jumps, two balloons and two prizes!

Music by the young Spanish group “Coverance” and presented by the humourist Luis Piedrahita who offered a fun pijama monologue. The Korean born Spanish television presentar Usun Yoon made the event ever more exciting.

The original scenario: a giant cube to simulate a bedroom covered in balloons with prizes was the enticement to join in "bed jumping", with Piedrahita and Usun Yoon egging them on to the live music of Coverance.

women’secret has 560 points of sale in 45 countries and is part of Grupo Cortefiel, a leader in the fashion industry with a sales network of 1,855 points of sale and four chains: Cortefiel, Pedro del Hierro, Springfield and women’secret.

WOMEN'SECRET invites you to join the bed jumping party in your pyjamas!!!

PYJAMA PARTY IN MADRID!

It's the latest trend; even the celebrities come in pyjamas! women'secret is organizing a revolutionary event at the Nuevo Ministerios Metro stop in Madrid.

WOMEN'SECRET encourages all their fans to come dressed in pyjamas.

WOMEN'SECRET invites you to join the bed jumping party in your pyjamas!!!

Via the social media, women'secret is inviting all their fans and followers to join them at the Nuevos Ministerios Madrid metro station on Tuesday and Wednesday 6 and 7 November, to come and join!

The women'secret event will show their new collection of pyjamas - with real models- as well as organize various activities so the fans can interact. Attendees who dare to come in pyjamas will receive special treatment.

The event on Tuesday, November 6 begins at 17:00 (5pm,). The TV star, Yoon Usun will present the various activities. The comedian Luis Piedrahita will liven up the act with an original monologue on pyjamas, as well as a live performance of the band CLOVERACE.

The big surprise will be a giant cube filled with balloons where a bed jumping competition will take place. Prizes, lots of prizes will be given out.

Women’secret´s bed jumping event takes place on the 6th of November from 5 pm on and on November 7 from 3 pm to 8 pm.

women’secret has 560 points of sale in 45 countries and is part of Grupo Cortefiel, a leader in the fashion industry with a sales network of 1,855 points of sale and four chains: Cortefiel, Pedro del Hierro, Springfield and women’secret.

Women´secret is a brand for woman with a strong vision as a leader in creativity, efficiency and sensitivity in the lingerie sector.

w'shape, latest in lingerie by women'secret

With this latest line, known as w’shape, women’secret is looking to include the very latest trends in its underwear designs, incorporating state-of-the-art technology into its products and further consolidating its leading position.

Charity "rastro" by Cortefiel

The Cortefiel Group announce a charity fashion event where they will be offering special discounts on their clothes. It will take place at Hotel NH Eurobuilding on C/Padre Damien this Tuesday and Wednesday 29/30 November. Entry will cost 1€ with proceeds going to charity.

women'secret surprised the public with a pijama "flashmob"

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FREE Multimedia: VIDEO, PICTURES, AUDIO, INFORMATION FOR DOWNLOAD: http://grupocortefielnews.com/

women'secret surprised the public in the Plaza Santa Ana, in the very heart of Madrid with a "flashmob" composed of 100 dance students inviting all passers-by to join in the amazing choreography


women'secret surprises public with 100 dancers in pyjamas

The group of dancers, organized by women'secret, took the Plaza de Santa Ana by surprise with a 100 young dance students dressed up in pyjamas to the sound of “Hello” by Dragonnette and Martin Solveig.

The invitation was extended through social networks to the followers of women'secret and to the brand’s loyalty club members, the WOW club. They all enjoyed the opportunity to participate in this spontaneous event, while hundreds of lookers could enjoy the special moment.

With this performance we present our latest pyjama collection differently. Our goal is to create proposals that create emotions and what better way than to invite our fans to join in fun. "This is the spirit of womensecret; our brand stands for dynamism, sensuality, spontaneity and fun," explains Anna Aubert, director of marketing women'secret.

This action is intended to accompany a promotion of 25% discount on all pyjamas, and up to 70% discount to the first five daily buyers who dare to come out of the store wearing the pijamas. This promotion was launched on November 2, and it will be running until November 13.

women'secret

women'secret belongs to Grupo Cortefiel, a leader in the fashion industry. The brand was established in 1993 with its first store in the centre of Madrid, and a strong vision of becoming a leader in creativity, efficiency and sensitivity in the lingerie sector. In the past year year women'secret has opened 70 new outlets in four continents and is now present in 45 countries with a total of 546 stores.

MUF visits the PdH shop on Serrano in Madrid!!!

MUF thinks the Cortefiel brand and with it the PdH or Pedro del Hierro shops are top for shopping for clothes Made in Spain.
Maria Leon, the PdH PR Manager gave us an entry to the shop so we could film it... we want to show you their true quality.

PdeH launches its new online store

Following the June launch of the Springfield online store, Grupo Cortefiel has further consolidated its presence on the Internet with the launch of its e-shop at wwww.pedrodelhierro.com. The Group continues to move forward with its e-commerce strategy by incorporating more brands onto its online market and reaching an ever-wider target market.  

Pedro del Hierro launches its new online store

Grupo Cortefiel has further extended its Internet presence with the launch of the e-shop of its higher end brand at www.pedrodelhierro.com. This online store will initially operate in Spain, before expanding to take in other European markets such as the UK, Portugal, France and Belgium.  

The new PdH e-shop features practical pages that are easy to navigate and a user-friendly buying process for both the Man and Woman collections, including the new ‘PdH Sport’ line. “Our aim was to transfer the design concept of our physical stores to the online channel – in other words, the online store had to be elegant, spacious and easy to browse”, explains Patricia Benito, the Group’s E-commerce Director. “Customers have complete control over the process and can find out at any time how much they’ve spent or cancel products”, she adds.   

Apart from the online store, the new website features catalogues, videos and making ofs. It also positions the brand on the 2.0 Web through its presence on all the major social networks and interacting with users from around the world.  

The online store includes a series of  key features, including a ‘roll over’ type zoom to see the product close up without having to open new windows, and a permanently visible shopping list showing the total amount spent and photos of the products.

 

There is also a section showing a selection of matching items so you can create your own total looks and a section entitled ‘Just In!’ featuring all the latest catalogue arrivals.

“This launch is a further step towards achieving our aim of selling all our brands online. This project got off the ground with women’secret and Springfield, and will shortly be completed with the launch of the Cortefiel online store”.  

Pedro del Hierro has 386 points of sale. The Woman collection is on sale in independent stores as well as Cortefiel stores, whilst the PdH Man line is available exclusively in Cortefiel stores. PdH is present in 21 countries and is part of Grupo Cortefiel, a leader in the fashion retail industry with a network of 1,729 points of sale in 64 countries and four chains: Cortefiel, Pedro del Hierro, Springfield, and women’secret.  

Web: www.grupocortefiel.com