women´secret presents their latest lingerie and swimwear at 20th anniversary fashion show

WOMEN’SECRET PRESENTS UNDERWEAR, CORSETRY AND SWIMWEAR COLLECTIONS AT SPECIAL 20th ANNIVERSARY FASHION SHOW

Sara Carbonero, ambassador for Women’secret’s 20th anniversary, attended the event alongside other famous faces including Bimba Bosé, Malena Costa, Clara Alonso, Paloma Lago, Aída Folch and Ana Fernández among others, to see what’s in store for the leading woman’s underwear, sleepwear and swimwear brand.

Translation Sara Carbonero: Sara Carbonero:
There is a kimono with a very happy, floral pattern in blues and whites that I really love. I think it is really fun because it looks just like a pyjama top for staying at home. But it has been adapted to be outerwear and is really ‘wearable’, especially with jeans and a basic white t-shirt. It is really uplifting.
All of the lingerie dresses - the black ones with lace, those with low necklines and backs - are very sexy. They have very feminine silhouettes.
I am very comfortable with this project and this brand; it has all been very natural from the start. I feel a real affinity with the clothes.
I am wearing a dress from the collection. It is the most special one for me. I loved it because of the fabric. It is like very fine velvet, not heavy at all. They have altered it to fit my current condition and body right now.

women’secret thrilled guests who attended the commemorative 20th anniversary fashion show held last night at the Royal Botanic Garden in Madrid, where the category leading brand unveiled their corsetry, lingerie and swimwear collections.

Before the show kicked off, Jaume Miquel, Director General of Women’secret, thanked everyone there for coming on such a special day for the brand: “Thank you for joining us over the last 20 years…today we would like to give you the best of Women’secret, our fashion vision and upcoming trends for next Spring/Summer”.

Among the many familiar faces, Sara Carbonero’s stood out, as ambassador for Women’secret’s 20th anniversary. She dazzled in a flattering long, blue velvet dress from the Night Suits collection and commented that “for me, it is the most special piece and they have adapted it to fit me in my current state. There is also a short version but the long one is ideal for celebratory occasions like today”. She has really enjoyed her experience as an ambassador for Women’secret: “I have felt very comfortable throughout our collaboration over the past few months, and I have been able to really identify with the brand and enjoy the new pyjama collection which also works as outerwear”. Highlights of the “Night Suits” collection for her include the patterned kimono: “It’s a really fun item to wear both at home and also out and about, perfect with a white t-shirt”.

Sara admitted to a passion for fashion and claimed that “I have my own style. You can follow trends but it’s best to adapt them to your own style”.




On the catwalk, Spanish models including Clara Alonso and Malena Costa as well as the Czech Ester Satorova, partner of tennis player Tomas Berdych, wore spectacular outfits designed to commemorate the brand’s 20th anniversary.

Black, white and other dusty tones united a show brimming with elegance and sensuality. The show included looks from current collections, an advance of Spring/Summer 2014 and the special Night Suits collection, which included lingerie-style looks perfect for outerwear. This season Women’secret embraces sexy corsetry, for your wedding day and night, as well as lingerie that plays with sheerness and opacity among other trends. To close the show, the sophisticated and sensual swimwear collection was unveiled, showcasing innovative garments with different textures and patterns, even including neoprene. A high heeled mule in black and white silk completed the looks, courtesy of the Lodi brand.

The commemorative fashion show wraps up a year filled with initiatives to celebrate the brand’s 20th anniversary. Highlights include the launch of the Special Post-Surgery Bras with Dexeus Women’s Health collection.

Buy online: http://womensecret.com/en
Women’secret has 568 stores and concessions in 47 countries and is the leading underwear, sleepwear and swimwear brand for today’s woman. It is a global brand which stands out due to its creativity, efficiency and sensitivity. Created by and for women, the objective of Women’secret is to be the preferred underwear, sleepwear and swimwear brand of 25-45 year old women who want to feel beautiful, comfortable and sensual all day, every day.

#Free multimedia on this event at http://www.womensecretnews.com/index2.html

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women'secret and Women's Health Dexeus launch the Special Post-Surgery Bras collection

Women’s Health Dexeus and Spain´s top lingerie brand, women'secret, have teamed up to create the first collection of lingerie for women who have suffered a mastectomy due to breast cancer.

Science and fashion come together to bring the Special Post Surgery Bras intended to offer an affordable collection of modern and sexy underwear tailored to their needs.

Shop on line: http://womensecret.com/tienda/post-surgery-bras/


Multimedia: http://www.womensecretnews.com/FTPTVdexeusENG.html

women'secret pyjama party at the Madrid metro

women'secret organized an amazing event at the Madrid Metro to encourage their fans to come out dressed in pajamas.


WOMEN'SECRET PYJAMA PARTY AT THE MADRID METRO

Using their social networks to entice followers and fans, women'secret mobilized them to come in pyjamas to the Madrid Metro station Nuevos Ministerios.

women'secret took the opportunity to show off their new collection of pajamas with models surprising travellers at the modern Madrid metro stop. A fun event to show the 150 new pijamas designed for this new season.

Many of the travellers returning home from work were surprised to find the fun surprise. women’secret organized a bed jumping event with balloons and prizes. Jump, catch a balloon and a prize was assured. The social media fans forewarned came in their pijamas and were allowed two jumps, two balloons and two prizes!

Music by the young Spanish group “Coverance” and presented by the humourist Luis Piedrahita who offered a fun pijama monologue. The Korean born Spanish television presentar Usun Yoon made the event ever more exciting.

The original scenario: a giant cube to simulate a bedroom covered in balloons with prizes was the enticement to join in "bed jumping", with Piedrahita and Usun Yoon egging them on to the live music of Coverance.

women’secret has 560 points of sale in 45 countries and is part of Grupo Cortefiel, a leader in the fashion industry with a sales network of 1,855 points of sale and four chains: Cortefiel, Pedro del Hierro, Springfield and women’secret.

WOMEN'SECRET invites you to join the bed jumping party in your pyjamas!!!

PYJAMA PARTY IN MADRID!

It's the latest trend; even the celebrities come in pyjamas! women'secret is organizing a revolutionary event at the Nuevo Ministerios Metro stop in Madrid.

WOMEN'SECRET encourages all their fans to come dressed in pyjamas.

WOMEN'SECRET invites you to join the bed jumping party in your pyjamas!!!

Via the social media, women'secret is inviting all their fans and followers to join them at the Nuevos Ministerios Madrid metro station on Tuesday and Wednesday 6 and 7 November, to come and join!

The women'secret event will show their new collection of pyjamas - with real models- as well as organize various activities so the fans can interact. Attendees who dare to come in pyjamas will receive special treatment.

The event on Tuesday, November 6 begins at 17:00 (5pm,). The TV star, Yoon Usun will present the various activities. The comedian Luis Piedrahita will liven up the act with an original monologue on pyjamas, as well as a live performance of the band CLOVERACE.

The big surprise will be a giant cube filled with balloons where a bed jumping competition will take place. Prizes, lots of prizes will be given out.

Women’secret´s bed jumping event takes place on the 6th of November from 5 pm on and on November 7 from 3 pm to 8 pm.

women’secret has 560 points of sale in 45 countries and is part of Grupo Cortefiel, a leader in the fashion industry with a sales network of 1,855 points of sale and four chains: Cortefiel, Pedro del Hierro, Springfield and women’secret.

Women´secret is a brand for woman with a strong vision as a leader in creativity, efficiency and sensitivity in the lingerie sector.

women'secret surprised the public with a pijama "flashmob"

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FREE Multimedia: VIDEO, PICTURES, AUDIO, INFORMATION FOR DOWNLOAD: http://grupocortefielnews.com/

women'secret surprised the public in the Plaza Santa Ana, in the very heart of Madrid with a "flashmob" composed of 100 dance students inviting all passers-by to join in the amazing choreography


women'secret surprises public with 100 dancers in pyjamas

The group of dancers, organized by women'secret, took the Plaza de Santa Ana by surprise with a 100 young dance students dressed up in pyjamas to the sound of “Hello” by Dragonnette and Martin Solveig.

The invitation was extended through social networks to the followers of women'secret and to the brand’s loyalty club members, the WOW club. They all enjoyed the opportunity to participate in this spontaneous event, while hundreds of lookers could enjoy the special moment.

With this performance we present our latest pyjama collection differently. Our goal is to create proposals that create emotions and what better way than to invite our fans to join in fun. "This is the spirit of womensecret; our brand stands for dynamism, sensuality, spontaneity and fun," explains Anna Aubert, director of marketing women'secret.

This action is intended to accompany a promotion of 25% discount on all pyjamas, and up to 70% discount to the first five daily buyers who dare to come out of the store wearing the pijamas. This promotion was launched on November 2, and it will be running until November 13.

women'secret

women'secret belongs to Grupo Cortefiel, a leader in the fashion industry. The brand was established in 1993 with its first store in the centre of Madrid, and a strong vision of becoming a leader in creativity, efficiency and sensitivity in the lingerie sector. In the past year year women'secret has opened 70 new outlets in four continents and is now present in 45 countries with a total of 546 stores.